Social Media Marketing, Whats Next?

In this day and age social media marketing is rapidly becoming the number one source of advertising in the world. Each year more and more people from all over the world are joining the various number of social media platforms. This gives companies the opportunity to market their company to a larger and more varied group of people each year. Social media marketing is also some of the most effective forms of marketing considering the amount of time people use social media each day. As it stands, Social media marketing seems like the way forward but we must pose the question, What is next for it?

Personalised Marketing

According to Noah Kagan, one of the big new methods of social media marketing is going to be the use of personalised marketing. Personalised marketing can be seen as the next big thing in the world of social media marketing. Gone are the days of everyone print-personalisationmain1_.jpgreceiving the same old ad as this is unlikely to work for the vast majority of people. This is another reason why forms of advertising such as TV and Radio are becoming less and less common as the same ad will not apply to everyones individual taste. You may have noticed this at the moment on Facebook as an algorithm can take your info from your page and Market specific products to yourself

Social Media Influencers

The form of Social Media Marketing that is currently taking the world by storm is the rise of Social Media Influencers. A social media influencer is defined as “a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.” The most notable of these influencers are Youtubers and Instagram users. influencers1Some notable Influencers would be Youtubers such as Zoella and Jake Paul. Companies will often pay these Youtubers to endorse their products on their given youtube pages. This is an incredibly effective form of advertising as these content creators have extremely loyal and dedicated fans who will want to be like their hero.

Augmented Reality

This type of technology has been around for a while now but is only really starting to become a major player in the marketing game in recent years. For example the new recently released iPhone X is using this to great extents and has become a very effective form of marketing for companies. Companies can use the Augmented reality system in superimposition.jpgorder immerse potential customers in unusual visual situations from the comfort of their couch by just browsing their phone. Augmented Reality is defined as ” a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data.” The most notable use of AR was the creation of Pokemon Go which became one of the most downloaded apps of all time.

 

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Three Irish Brands Using Pinterest

Pinterest is one of the fastest growing social media platforms today. Many Irish companies have realised this and are focusing their marketing efforts on this website opposed to other forms of Social Media. Pinterest involves posting pictures similar to Instagram but you also can “pin” your favourite ones. The quirky website is a great place to show marketing creativity and create a strong brand image.

1.Aer Lingus

Aer Lingus as we all know is an extremely well known Irish Aviation company that has been based in Ireland since its conception in 1936. The company is known for using social media as a means of marketing but truly excels on Pinterest. The companyAER LINGUS 2 primarily posts photos of holiday destinations that they offer to their customers. A large focus right now for them is posting pictures of their more recently added destinations in the United States. the company also posts infographic pieces on what the customers can do in the particular city. For example they recently pinned numerous pictures of activities that people can do in the city of Miami.

2. Avoca

Avoca is a company in Ireland that has 12 locations that specialise in hand made luxury goods such as clothing and food. The company has both boutique style stores, a woollen mills and also a café all across Ireland. Avoca makes great use of Pinterest and has gained over 2100 followers as a result of this. The brand is generally targeted towards a female audience but Avoca does tend to cater to its small percent of male customers asAvoca.jpg they pin pictures of both male and female related products. The things most commonly pinned and posted pictures that Avoca chooses to share are products they are selling or their inspirations for their new creations depending on the season. A reason why Avoca are performing well on the website is that they post very regularly which will keep them on the map for people viewing this type of profile.

3. Tourism Ireland

One of the most important companies in the entire country is Tourism Ireland. The company uses Pinterest fantastically in order to get people from all over the world to visit our Island. The company has over 10,000 followers and regularly posts manyTOURISM IRELANDdifferent photos from different locations all over the country. The companies boards are conveniently split into different areas and cities in Ireland. This is Pinterest done right as people who are interested in visiting Ireland can now pick and choose compilations of pictures of the places they want to go before they go. This saves the viewer time as they don’t have to wade through pictures they don’t want to see and also now they have a good idea of what the area they want to visit looks like.

 

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